1
|
Introduction to Marketing |
1. Marketing Defined |
학습자료, 퀴즈 |
2. The Evolution of Marketing Concepts |
2 |
Characteristics of Services |
1. Marketing Hospitality and Travel Services |
학습자료, 퀴즈 |
2. Unique characteristics of SIT |
3 |
Marketing System and Customer Behaivor I |
1. Systematic approach to hospitality and travel marketing |
학습자료, 퀴즈 |
2. Influential Factors on Traveler Behaviors |
4
|
Customer Behavior II |
1. Examples of influential factors on SIT travelers’ behaviors |
학습자료, 퀴즈, 과제 |
2. Theoretical approaches to decision making processes |
5
|
Customer Behavior III & Marketing Opportunities I |
1. Application of theories to SIT |
학습자료, 퀴즈 |
2. Analyzing Marketing Opportunities |
6 |
Marketing Opportunities II & Makreting Research I |
1. Case studies on successful situation analyses in SIT |
학습자료, 퀴즈 |
2. Marketing research |
7
|
Marketing research II |
1. Qualitative research tools |
학습자료, 퀴즈, 토론, 과제 |
2. Quantitative resarch tools |
8 |
Marketing Research III & Market Segmentation |
1. Successful example of marketing research in SIT: A mixed methods approach |
학습자료, 퀴즈 |
2. Market segmentation |
9 |
Positioning and Brand I |
1. Target market and positioning: Successful examples of positioning in SIT |
학습자료, 퀴즈, 토론, 과제 |
2. Brand elements & Image: Examples of successful image development in SIT |
10 |
Brand II & Marketing Mix I (Product / Partnerships) |
1. Brand Personality: Examples of successful brand personality development in SIT |
학습자료, 퀴즈, 토론 |
2. Product and partnerships |
11
|
Marketing Mix II (product / people) |
1. Product life cycle: Breaking free from PLC |
학습자료, 퀴즈 |
2. Services and quality: Service quality measurement in SIT |
12
|
Marketing Mix III (communication mix) |
1. The communication mix: Examples of communication mix in SIT |
학습자료, 퀴즈 |
2. Advertising message strategies: Successful advertising messages in SIT |
13
|
Marketing Mix IV (Price & / Dsitribution Channel) |
1. Price – revenue management: Practice of revenue management in SIT |
학습자료, 토론, 토론 |
2. Channels of Distribution |
14
|
Marketin Mix V (Digital marketing / Surmary) |
1. Digital Marketing in SIT |
학습자료, 퀴즈 |
2. Summary of marketing mixes |
15
|
SIT Marketing Management |
1. Supply and demand issues in SIT |
학습자료, 퀴즈 |
2. Attractiveness and competitiveness in SIT |